Blog - uTargeting

Twitter Vine – Lessons we can learn from big brands

Posted by Piperis F.
/ May 30, 2013 / Leave a comment

Back in January 2013 Twitter acquired Vine, a mobile app that Twitter users have jumped all over leading it to becoming one of the top free downloaded apps from the iTunes store for a number of weeks. Vine allows users to use innovative editing techniques to create a 6 second...
Twitter Ads now available to all US users

Posted by Piperis F.
/ May 13, 2013 / Leave a comment

On the 30th April, Twitter finally made its announcement that advertising would be available on the social media platform for all US users, with its launch of the new self-service ad platform. This is a huge change from the previous method Twitter had adopted for advertisers, whereby you had to...
Our 4 step guide to writing SEO friendly blog posts

Posted by Piperis F.
/ May 3, 2013 / Leave a comment

Writing as blog is a great way to regularly update your website with new content. Google loves fresh content, so an up to date blog is one step towards increasing your SEO efforts, however the type of post you are writing matters, and here we go through 4 simple tips...
You’re Not You When You’re Hungry

Posted by Piperis F.
/ May 1, 2013 / Leave a comment

Have you noticed that when you’re hungry concentration goes out the window as well as your spelling? It’s a very common problem, particularly in office workers, and Snickers have found a way to capitalise on this through its search engine campaigns. The idea was to target office workers who misspelled...
#PrayforBoston – How Social Media Joined Us Together

Posted by Piperis F.
/ April 22, 2013 / Leave a comment

Last week saw a terrible act of terror committed in Boston, when 2 bombs were detonated during the Boston Marathon, killing at least 3 people and injuring many more. Social media now plays a huge part in our lives, but like never before social media played a pivotal role in...
Facebook’s re-branding of “Nearby”

Posted by Piperis F.
/ April 16, 2013 / Leave a comment

Facebook’s “Nearby” function has left many users feeling confused about its purpose since it was launched on the site. Many have some idea about its purpose whereas others have been left confused, with misconceptions regarding its use and not fully understanding what it was specifically made for. Due to the...
SEO Tip: Easy On The Images

Posted by Piperis F.
/ March 26, 2013 / Leave a comment

Images… We all love them. After all, a picture is worth a thousand words, right? Wrong. We’ve recently noticed an increasing number of websites which are opting to use fancy testimonials, headlines and other eye catching elements as images, instead of just using plain text on their website. The reason...
The Value of Local SEO to Small Businesses

Posted by Piperis F.
/ March 22, 2013 / Leave a comment

Search engine optimisation, more commonly referred to as SEO can be a challenge for small businesses. Many small businesses are competing in the same market as huge brands or long established regional businesses, so the challenge of taking these “big boys” on can seem very daunting; however there is no...
4 Daily Activities for Effective Social Media Marketing

Posted by Piperis F.
/ March 18, 2013 / Leave a comment

So you’ve set up your social media pages on Facebook and Twitter, you have resized your logo, changed your background, and uploaded a cover photo and are ready to face the social media world, however for many business owners once this has been achieved, it can be a little baffling...
The Importance of Fresh Content

Posted by Piperis F.
/ March 15, 2013 / Leave a comment

When setting up your business, creating a well organised, well written website that reflects your company is at the core of getting your business off the ground and realising it as a reality. Much time is spent making sure the look is just so, and the wording is effective, however...